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OVERVIEW is a startup which has developed a unique sports prediction application which provides its members with a 42% accuracy on their Strike Rate in UK Horse Racing.

App Explainer


Creatively designed by computer programming gurus, bet-A-sequence is a revolutionary horse racing app that utilizes unbiased mathematical algorithms to give clients bespoke predictions (i.e. two predicted horses) based on their choice of risk (commonly referred to as the “Losing Sequence Factor”) – accurately, within guaranteed timeframes, and at an incredibly reasonable price.

How It Works


We have created a detailed explainer video that will give a comprehensive rundown of the bet-A-sequence application and to help our investors and early adopters understand the fundamentals of the bet-A-sequence and how to use the application.

Creative Process

Logo and Branding

We designed a lettermark with a star for the letter ‘A’. The ‘A’ mark has an upward facing arrow that looks similar to a horse feet. The 2 primary colors are British horse racing green and a complimentary lemon yellow


The bet-A-sequence app is where the mathematical magic happens. The alpha version of the web app was developed on core PHP and for the stable release we shifted toward Cake PHP. The UI/UX was designed with ease of functionality in mind.


Starting with the Web App, everything was designed in a way that it would be responsive on mobile devices. This was especially important until the native apps gets developed.

Explainer Videos

We produced 2 explaienr videos for bet-A-sequence. One for the users to give a brief overview of the app and the second one with a more detailed explanation of all the functions that the app can perform.

The main landing page starts with a quick explainer video about the start-up, then a demo area of the product followed by the features & benefits, some testimonials and the pricing.

The purpose of the second landing page was for the Initial Coin Offering of the BAS tokens for potential investors. It stars with a countdown followed by company info, timeline & team.

Web Application

Upon registration, the users have to configure their profile via the settings menu and then they can enjoy the predictions for upcoming horse races. We developed the web application on Cake PHP platform with responsive layout for mobile users until we develop the native mobile apps.

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Faridabad, Haryana 121002


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